Sofie began her career in the beauty industry straight after finishing her studies. She began working for other salons then branched out building her own local clientele.
As her business started to grow, she decided to open her own salon in 1999, Coburg. The business has continued to grow from being one small room in a hairdresser, to her own complex beauty salon of 9 treatment rooms.
Her mission was simple: To create a friendly local salon that has a welcoming environment. She is results driven and encourages people to feel comfortable in the skin they are in. This sentiment has stayed true to her throughout the years.
Sofie has been involved in the beauty industry for over 30 years, she has grown to believe everything should be approached holistically, especially when it comes to the wellbeing of skin. Skin has been Sofie’s driving force within her business, it’s what has kept her passionate for so many years.
All treatments, products & skincare brought into the salon must align with her values, bringing exceptional results. Sofie is a huge advocate for education & thrives off encouraging her team to expand their knowledge to feel completely confident within their work.
Let’s Face It was awarded ‘Outstanding Case Study for Reactive Skin’ by DMK Australia in 2018 & received a DMK ONE award in 2019. Sofie brought DMK into the salon July 2017, which was a massive step towards approaching Skin holistically.
“We strive to be welcoming here at Let’s Face It & encourage our clients to feel comfortable visiting us, knowing our goal is to achieve outstanding results for them. In 2015 we were awarded ‘Excellence in Customer Service’ by Australian Business Quality Award. I have always been extremely grateful for the lovely people I have working with me. I was very humbled to accept this award back in 2015”
Sofie has a strong team behind her, who she has full confidence in. Team culture is extremely important to her, she strives to guide & empower ambitious young women starting out in the beauty industry.
Sofie continues to stay involved in her local community, supporting businesses and contributing to fundraisers for local schools. If you’re new to the area Let’s Face It will provide you with the inside scoop to the best local hairdressers, coffee shops & delicious food. Let’s Face It Beauty Studio, welcomes new clients & takes pride in caring for every individual that visits. They encourage you to enjoy the warm, welcoming atmosphere.